The Problem
Five Compounding Failures Across the Industry
The client - a US-based RIA - faced the same five problems that plague the entire wealth management sector:
1. Complex, slow client onboarding. New clients navigated a manual, paper-heavy process: print forms, wet signatures, scan documents, email back and forth, wait for custodian processing. Each onboarding took days or weeks. Every touchpoint was a dropout risk and a compliance liability.
2. Fragmented back-office systems. Custodian data from Schwab and Axos lived in one system. CRM data in Salesforce. Portfolio analytics in Envestnet Tamarac. Client documents scattered across email, shared drives, and filing cabinets. No single source of truth. No automated data flow between systems.
3. No unified client experience. Clients had no mobile app, no real-time portfolio view, no digital way to make contributions, request withdrawals, update beneficiaries, or communicate with their advisor. Every interaction required a phone call or email.
4. Inconsistent data capture across products. Different account types (401k, IRA, brokerage, trust) required different data — but the firm had no dynamic workflow engine to adjust capture requirements by product, custodian, or client type. The result: incomplete applications, compliance rejections, and back-and-forth that eroded client trust.
5. Limited automation, high manual load on advisors. Without workflow automation, advisors and back-office staff manually processed service requests, compliance checks, document routing, and custodian submissions. An industry study found 54% of advisors say admin tasks consume too much of their time - time that should be spent with clients.
The firm needed a platform that solved all five problems simultaneously - not five separate tools bolted together.